Research Title The research title chosen in this study is “does the recycled packaging influence the consumers’ choice?” Research Objectives The main purpose of this study is to understand how the usages of recycled packaging materials affect the consumers’ choices. Several aspects will be investigated. These aspects can be discussed through the research objectives outlined […]
Introduction The rising trend of fast food consumptions in the recent decades can be considered as a relatively new social norm in human history. For this, Islam and Ullah (2010) define fast food as the foods that require low preparation time, served to the customer in packages form or take away, and ready for consumption […]
Introduction Fast foods operators are affecting and changing the consumer behaviors around the world. This can be witnessed by the fast growing trend of fast food operators, particularly in those emerging countries (Gale, 2007). In this article, the marketing techniques used by these fast food operators will be discussed. The theories on consumer psychology and […]
Introduction In this assignment, we will look into contemporary issues in marketing and consumer behavior of Adidas. In the following sections, there are two main areas in this context are discussed. Firstly, the contemporary issues in marketing strategy of Adidas are discussed and then followed by a detailed discussion on the consumer behavior towards Adidas […]
Introduction This report is presented to investigate the buyer behaviors for PSYCHE. The report is presented as follow. Firstly, the external environment factors facing the firm are analyzed. Two popular theoretical frameworks are used for this purpose. Both PESTEL and SWOT analysis are performed to understand the various external factors can threaten or offer opportunities […]
1. Defining the Concept of Marketing Mix The concept of marketing mix is perhaps one of the most dominating marketing paradigm of today, within business schools (Gronroos, 1994), and that is not without reasons. Before discuss about the usefulness and practicality of the marketing mix framework, the concepts on marketing mix will be discussed. […]
The Rise of Mobile Banking In the recent years, mobile technologies are becoming more common among the public around various countries in the world (Yousif, 2012; Lawuo, Mbasa & Mnyawi, 2013; Smutkupt, Krairit & Khang, 2012). Indeed, with the invention of high speed wireless internet connection technology (such as WiFi, 3G, WiMAX and so on), […]
A Review on Literature on Marketing Events The Concept of Event Marketing To carry out marketing events or projects to achieve certain marketing objectives is widely referenced to as the concept of “event marketing”. Some of the forms of event marketing may include the following: road show, fair, concert, trade show, charity, fun events, competition, […]
Contextual Background In recent year, it can be seen that the business environment and indeed even the society is being changed by the proliferation of social media. As the social media becoming more popular, more and more people had engaged within social media, and spend a great deal of time on social media sites (Nüscheler, […]
Introduction Since the emergence and popularity of the concept of corporate branding in the late 1990s (Burt & Sparks, 2002), scholarly discussions on branding has been increasing within the literature. For many researchers, scholars and practitioners, branding is an important part of marketing management (Xie & Boggs, 2006; Fan, 2005), and even treated as an […]
Tastes and Preferences of Consumers Introduction Tastes of consumers are complicated issues that signify the consumers favour on certain things, whereby as long as the things fall within the boundary of preferences of a consumer, that boundary itself explain about the taste of a consumer (Arsel & Bean, 2013). For example, should a person love […]
Understanding Corporate Social Responsibility (CSR) Today, many people would not unfamiliar with Corporate Social Responsibility (CSR), as discussions on it are many. While many people know about the term of Corporate Social Responsibility (CSR), it is also important to acknowledge that it is also sometimes referred as “corporate conscience”, “corporate responsibility”, “corporate philanthropy”, “corporate citizenship”, […]