What have I Learned? I have learned how to use my brain better, to organize my thinking process in a way to facilitate my perceptions, creativity and innovative thinking methods in a more effective manner. I learned many ideas and findings on how human brain function. For example, according to Tony Buzan, the brain thinks […]
Chapter 1: Introduction To create a successful design consultancy firm is never an easy task – particularly in the turbulent business environment as we are facing now. However, a successful design consultancy firm can be profitable and sustainable, as the lifestyles of the modern people are increasingly focusing on arts and beauty. It is observed […]
Abstract This report discusses about the concepts of services design (such as components of service design, importance or service design, as well as challenges of service design), and offers some suggestions on how to overcome the challenges of service design (for both business effectiveness and efficiency). Starbucks is used as the case study. From the […]