INTRODUCTION In the fast changing and turbulent business and economic environment, creativity and innovation is increasingly important for the success and performance of a firm. To begin, creativity is a sort of mental process, either conscious or unconscious, that generates ideas, concepts and associations of various elements in the world. Innovation, however, is the profitable […]
A leader is someone who succeeds in motivating individuals or a group to accomplish common goals. This is done in a variety of ways and by numerous means. To be effective, a leader must wear many different “hats” or serve diverse functions. The following is a list of the types of roles a leader plays […]
Leadership is not just for people at the top. Everyone can lead by acquiring the power to make a difference and to be prepared when the call to lead comes. Key leadership success secrets set the great leaders apart from the so-so leaders in today’s organizations. Leadership style is learned from mentors, learned in seminars […]
QUESTION 1 The Application of Cross-Cultural Theory and Concepts to the Peer Action Learning Sets First of all, it is very important to keep the people under discussion anonymous. The difference of perceptions and cultural differences can be a very serious issues – which may create conflicts and argument – which I would like to […]
As proposed by Kim et al. (2005, pg19), there are three important analytical tools and frameworks used to identify, create or capture of the Blue Ocean, namely, the Strategy Canvas, the Four Action Framework as well as the Eliminate-Reduce-Raise-Create Grid. In this context, we will employ these analytical tools to confirm and justify if the […]
Introduction Organisational psychopath, which is also often known as corporate psychopath (or executive psychopath, industrial psychopath or organisational sociopath) (Boddy, 2011), can be explained as the “intra-species predators that use charm, manipulation, intimidation and violence to control others and to satisfy their own selfish needs” (Hare, 1993; as cited in Millon, et. al., 1998). Before […]
Introduction Emotional intelligence is very important factor that can affect the personal success or business success – which can affect the effectiveness of an individual in completing or accomplishing a task, or when dealing with other people (Kunnanatt, 2008). In this report, a case study on Desmond (“Des”) from Maritime Holidays will be analysed, in […]
In recent years, it is witnessed that there are increases in the supply of certified nurse-midwives, of which is primarily due to the trend of the expansion of managed care (Hartley, 1999). Technically, a midwife is a person qualified to deliver babies and to care for women before, during, and after childbirth. Today, in most […]
1.0 Introduction Business environment is very challenging and there are not easy profits for any company. To enhance business performance of a company, scholars believed that it is necessary for a company to achieve competitive advantage. There are many strategies suggested on how a company may achieve competitive advantage in the very challenging business environment, […]
1. Defining the Concept of Marketing Mix The concept of marketing mix is perhaps one of the most dominating marketing paradigm of today, within business schools (Gronroos, 1994), and that is not without reasons. Before discuss about the usefulness and practicality of the marketing mix framework, the concepts on marketing mix will be discussed. […]
Introduction Since the emergence and popularity of the concept of corporate branding in the late 1990s (Burt & Sparks, 2002), scholarly discussions on branding has been increasing within the literature. For many researchers, scholars and practitioners, branding is an important part of marketing management (Xie & Boggs, 2006; Fan, 2005), and even treated as an […]
Apart from life expectancy, health expectancy is yet another important concept gaining popularity in the medical field. Both the concepts are useful in explaining the quality and quantity of the life of a person. For this, life expectancy is largely about the quantity of life a particular person will most likely to live, while the […]